Xining

Klaas, along with his wife, runs a project turned business that provides the structure within which poor semi-nomadic Tibetans are given the chance to improve their lives in the form of an additional source of income. After providing them with training in wool handicraft techniques that have been developed and progressed to suit the style and standard required to be sold in the modern westernized world, AmdoCraft places orders of designed products from them. These are then sold to shops and also in their own AmdoCafes.

Sitting in the cafe with a hot chocolate and cake, I contemplate why I am so drawn to this project. As a designer it is satisfying, as it illustrates how a well considered project and intelligent design really can make a positive difference in people’s lives. As someone living in an increasingly competitive capitalist world it is comforting, as it proves that business and human kindness can co-exist successfully. As a month and half long observer of China it is exciting, as it is hope that for those who want to continue living their own ethnic minority lifestyles but not struggle in poverty, there is an alternative to relocation, financial handouts and absorption into acceptable mainstream society.